top of page

2017.12.01

ITO YOKADO _ PACKAGE GUIDELINES

28

PB商品パッケージのガイドライン策定



イトーヨーカ堂様のプライベートブランドのパッケージのガイドラインを策定しました。

以前は、アイテムごとにデザインをしていましたので、単品だけを見るとまとまっていますが、いざ売り場に並ぶと、全てがバラバラなため、売り場全体が煩雑に見えます。これは、お客様にとっても、情報を把握しにくく、改善が必要でした。

まずは、パッケージの仕様を14種類に分類。ここから、すべてのパッケージの情報を確認し、商品名、訴求ポイントなど統一できるところを詰めていきます。すべてのラインアップを俯瞰してみたとき、その最大公約となるラインを決める作業、すなわち「全体最適」を行います。

「イトーヨーカ堂の商品は、安心して購入できるね!」をゴールに据えるならば、プライベート商品の統一は必須です。ただし、運営しながら見えてくる問題点もありますので、ガイドラインは、時々に応じてブラッシュアップしていくことも必要です。

WORKS

"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.

2022.10.05

BRAINSLEEP _ BRAIN SLEEP CLOCK

104

Start Now

2022.10.02

SK NETWORKS _ SMART GADGETS

103

Start Now

2022.10.01

DAINICHI _ AIR PURIFIER

102

Start Now

2022.09.08

DAINICHI _ WEB

101

Start Now

2022.08.26

VICTAS _ CATALOG

100

Start Now

2022.08.05

CADO _ STICK HAIR DRYER

99

Start Now

2022.05.01

VICTAS _ NT VISUAL

98

Start Now

2022.04.20

CADO _ ANTIBACTERIAL AIR CIRCULATOR FAN (STREAM 1800F)

97

Start Now

2022.03.25

NICORIO _ WHITENING MACHINE

96

Start Now

2022.03.25

NICORIO _ MOVIE

95

Start Now

2022.03.01

SOEN _ WEB

94

Start Now

2022.02.01

COULEURLABO _ WEB

93

Start Now

2022.02.01

VICTAS _ CATALOG

92

Start Now

2021.11.25

AETE _ ROOM CRAFT

91

Start Now

2021.11.04

CADO _ ANTIBACTERIAL DEODORIZER (SAP 001)

90

Start Now

2021.11.02

CADO _ AIR PURIFIER (LEAF 250)

89

Start Now

2021.11.01

DAINICH _ HUMIDIFIER (LX SERIES) PRODUCT & WEB

88

Start Now

2021.11.01

OLYMPIC PARALYMPIC MONUMENT (CONCEPT DESIGN)

87

Start Now

2021.10.15

CADO _ MOBILE DIFFUSER (STEM MINI)

86

Start Now

2021.10.15

SOEN _ SOEN DESIGN MUSEUM EVENT

85

Start Now

2021.09.08

CADO _ HUMIDIFIER (STEM PORTABLE)

84

Start Now

2021.08.01

RESCUE SERVICE _ WEB

83

Start Now

2021.07.01

MAKINO _ AGV (MASS PRODUCTION TYPE)

82

Start Now

2021.06.15

CADO _ ANTIBACTERIAL CIRCULATOR (STREAM1800)

81

Start Now

2021.06.11

SOEN _ FEEL SO EN(JOY) EVENT

80

Start Now

2021.03.10

CADO _ HAIR STRAIGHTENER (BI-G1)

79

Start Now

2020.12.24

MAKINO _ MOVIE (THE FUTURE OF MANUFACTURING)

78

Start Now

2020.11.11

CADO _ ELECTRIC HEATER (SOL 002)

77

Start Now

2020.10.14

STYLE&DECO _ LOGO

76

Start Now

2020.03.16

TEPCO _ JUREN

75

Start Now

2020.03.01

ANANNA _ DISPLAY STAND DESIGN

74

Start Now

2020.02.03

SAITAMA WILDBEARS _ LOGO

73

Start Now

2019.12.27

JAKUCHI-KONNYAKU _ WEB

72

Start Now

2019.12.25

MAKINO _ MOVIE (HISTORY VER.)

71

Start Now

2019.12.25

MAKINO _ MOVIE (FUTURE VER.)

70

Start Now

2019.12.01

CADO _ HUMIDIFIER (STEM 300)

69

Start Now

2019.12.01

SO-EN _ VISUAL

68

Start Now

2019.12.01

KPNETWORKS _ WEB & GRAPHIC

67

Start Now

2019.11.30

CADO _ ELECTRIC HEATER (SOL 001)

66

Start Now

2019.11.27

NABESHIMAMEICHA _ BOOTH

65

Start Now

2019.11.01

CADO _ HUMIDIFIER (STEM 630i)

64

Start Now

2019.11.01

OSAKI _ NEXT 100TEX LAB

63

Start Now

2019.10.30

CADO _ AIR PURIFIER (LEAF Portable)

62

Start Now

2019.10.01

NUR*VE _ PRODUCT

61

Start Now

2019.09.16

MAKINO _ MES

60

Start Now

2019.08.01

MAKINO _ AGV

59

Start Now

2019.07.05

CADO _ AROMA DIFFUSER
(PETAL 001)

58

Start Now

2019.07.01

CITIZEN _ WEB

57

Start Now

2019.07.01

AMULET SAWAKO _ PACKAGE & RABEL

56

Start Now

2019.04.30

CADO _ DEHUMIDIFIER(DH-C7100)

55

Start Now

2019.03.30

CADO _ HUMIDIFIER (STEM Portable)

54

Start Now

2018.12.01

CADO CUAURA _ CATALOG

53

Start Now

2018.12.01

CADO CUAURA _ WEB

52

Start Now

2018.12.01

CADO CUAURA _ HAIR DRYER

51

Start Now

2018.11.01

AETE _ DOGHOUSE

50

Start Now

2018.10.01

OSAKI ELECTRIC _ WEB

49

Start Now

2018.10.01

FUNOHM _ WEB

48

Start Now

2018.10.01

FUNOHM _ GRAPHIC

47

Start Now

2018.10.01

CADO _ WEB

46

Start Now

2018.10.01

CADO _ AIR PURIFIER(LEAF 320i)

45

Start Now

2018.10.01

CADO _ CATALOG

44

Start Now

2018.09.01

Hands ÅP.P. _ POP

43

Start Now

2018.08.01

NUR*VE _ BOOTH

42

Start Now

2018.07.01

NUR*VE _ VR VIEWER

41

Start Now

2018.06.01

CLEAN UP INTERNATIONAL _ LOGO

40

Start Now

2018.06.01

CLEAN UP INTERNATIONAL _ WEB

39

Start Now

2018.06.01

CLEAN UP INTERNATIONAL _ RENOVATION

38

Start Now

2018.05.01

SIGNPOST _ SELF-CHECKOUT REGISTER

37

Start Now

2018.03.01

OSAKI ELECTRIC _ BRAND BOOK

36

Start Now

2018.03.01

OSAKI ELECTRIC _ CATALOG

35

Start Now