44

2018.10.01

CADO _ CATALOG

We design for atmosphere.
空気をデザインする



アエテが、トータルプロデュースする家電ブランド「カドー」。

2018年10月にウェブサイトの大幅にリニューアルに合わせ、総合カタログなどのビジュアルもリニューアルいたしました。カドーのフィロソフィーである「「We design for atmosphere.(空気をデザインする)」に立ち返り、表現しました。カタログは、人々の笑顔から始まり、製品の置かれた空間も、空間にそっと寄り添うな製品の見せ方にしました。 カドーがお客様へ提供するものは、製品を通して生まれる豊かな空間であり、それは、ブランド名の由来でもある花道に通じるものであると考えるからです。

WORKS

"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.

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