2017.10.01
AETE _ BUSINESS CARDS
aeteはプロダクトデザインから始まる
多角的デザイン戦略会社です。
今までにない、ものを、考えを、価値を、“あえて”追求するという強い意思を持ち、「カドー」や「双円」といった自らのブランドを通して、私たちの暮らしに新しい価値を提供していきます。 アエテのロゴも、私たちの強い意志を反映すべく太く強い印象となるデザインとしました。また、フォントのデザインは、一過性のものではなく10年、20年と長く変わらぬ価値を持ち続けられるよう、余計な装飾は排除し、本質的な美を追求しました。
"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.
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VICTAS _ CATALOG
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/ FOOD LABEL
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GEAR / WEB
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