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2017.04.01

MINASE _ CATALOG

23

時を刻む、歴史を刻む、MINASE



協和精工様は、切削工具製造と腕時計製造という異なる二つの事業を展開しています。精密に金属を削り出す切削工具の技術を基盤に、自社の時計ブランド「MINASE」を生み出している、非常にユニークな会社です。

そのMINASEのフラッグシップモデルであるFIVE WINDOWSのカタログをデザインさせていただきました。その名の通り、この時計には5つの窓があり、そこから金属の美しい文字盤や針を眺め見ることができます。トップのガラスから抜けてきた光が、文字盤を照らし、側面のガラスから抜けていく様を最も美しく見せるには、漆黒の世界に浮かべてあげることだと思いました。

まるで宇宙空間に地球が光を浴びて、その存在を神々しく浮かび上がらせているように、FIVE WINDOWSも狙い通りにキービジュアルが撮れました。

WORKS

"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.

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