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2018.12.01

CADO CUAURA _ CATALOG

53

あなたの美しさをかたちづくるのは、
きっと毎日の習慣。



アエテが、トータルプロデュースする理美容家電ブランド「カドークオーラ」。

カドークオーラの第一弾製品であるヘアドライヤーのカタログです。カタログは観音折りの仕様になっており、表紙からめくるたびに同位置に製品イメージが出てくるデザインとなっています。 ブランドは本質的な美を引き出すことを目的としていますので、カタログのデザインも同様に、加飾することで得られる美ではなく、本質的な美を追求する見せ方を追求しました。

手触り感、温かさ、笑顔、家族の温もりなど、これまでの美容家電とは異なる見せ方で、ブランドの魅力をお伝えしてまいります。

WORKS

"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.

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