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VICTAS _ BRAND VISUAL 2024
VICTAS × MEGURU YAMAGUCHI
世界で活躍する現代アーティスト山口歴とのコラボレーション
SMASH THE LIMIT
卓球業界で限界を越えてゆくことをコンセプトに、絵画の根源的要素である筆跡(ふであと)をダイナミックかつ緻密な構築で制作することで知られる現代アーティストの山口歴に製品グラフィックをオファー。
VICTASのために描き起こした山口歴のダイナミックなグラフィックを大胆にプリントしたデザイン。
"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.
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